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Reinvention is not unusual in the cruise industry.

With so much invested in the basic hardware - that is the ships themselves - it is unsurprising that companies regularly decide to invest millions in a refresh and update, either to transform their fleet, or simply to update older vessels to match the innovations of the new ones. A prime example has been the launch of Celebrity Edge last month, alongside the announcement of The Celebrity Revolution, a plan to update ten existing ships

The announcement in November that Windstar is to totally reinvent its three all suite yachts known as the Star Class vessels (formerly the little Seabourn ships) is something of a game changer, expanding the fleet capacity by 23% and effectively dragging these pretty but elderly vessels into the 21st century, and transforming the small ship cruise line.

It is a much speedier and less costly solution than building new ships, and allows the company to consolidate whilst planning for the future. Although the focus may be on the new suites and enhanced décor, key to the plans is 'the opportunity to re-engine the ships with four new engines creating a more fuel efficient and environmentally responsible propulsion system' - absolutely essential for a cruise line looking to the future.

Windstar Star Pride

The stretch will increase capacity from 212 passengers to 312 guests per ship, with the work taking place at Fincantieri Shipyard in Palermo between October 2019 and November 2020. Even after the lengthening, Windstar will be able to boast its leadership in the small ship market, and retain its focus on port intensive off the beaten track itineraries.

On board, we can expect fifty new suites including a three-bedroom, two-balcony suite - the first of its kind in the cruise industry, new dining options, an enlarged fitness centre and spa, and a spruced up marina area to make the watersports options even more special. Meanwhile in the existing suites, regulars will be delighted to hear news of all-new bathrooms. A much needed larger pool will be key to the enhanced outdoor deck area.

Meanwhile at Saga, with their current build programme to create two boutique style super cool ships operating from the UK, the challenge is to re-invent the brand itself, moving away from the 'that's just for old people' image to a refined and luxurious product, exclusively for over 50s, on board the small intimate ships, Spirit of Discovery and Spirit of Adventure.

Saga Cruises - Spirit of Discovery, rendering

We think these two ships will be sufficiently special to break down the strong aversion some have to taking a Saga cruise, and create an aspirational feel. With many luxury touches such as inclusive pricing, limited guest numbers (under 1000), lots of contemporary dining options, spacious balcony cabins and cutting edge design, we really should expect the unexpected when the first of these vessels launches in July of this year.

Edwina Lonsdale
Meet the author

Edwina Lonsdale is Managing Director and, together with husband Matthew, owner of Mundy Cruising.

More about Edwina

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